Hugo Debrabandere
What he does
Hugo Debrabandere founded Occura, a LinkedIn lead generation agency for B2B teams. Occura runs dedicated LinkedIn accounts branded as its clients, and every conversation that opens is handled by a person on the team until a qualified meeting is booked. The model is described on the LinkedIn outreach agency page.
Background
Before Occura, Hugo spent several years building an SEO agency that grew to around 50 clients. What filled its pipeline was not SEO but LinkedIn outbound, running in the background and booking calls every week. He sold his shares and turned that system into Occura, which he founded in April 2026.
- Crescendo Agency, partner from April 2025: joined to co-lead its GEO division, which works on how brands appear in AI-generated answers.
- Pitchable, founder, June 2023 to August 2026: fundraising and M&A documentation, pitch decks and business plans for startups and SMEs.
- Taroko Strategy, strategy consultant, 2023: restructuring, commercial strategy audits and M&A work on both the buy and sell side, including direct outreach to company executives.
- Eldorado.co, VC analyst, 2022 to 2023: startup sourcing and due diligence, and fundraising mentoring in startup incubators.
- Education: EDHEC Business School, Programme Grande École (2021 to 2024), then Le Wagon's full-stack web development track (2024).
How the articles are written
- Occura's own numbers (acceptance rates, reply rates, meetings per month) come from our campaigns and are presented as such.
- Market figures are attributed to their source, with its limits when it has some.
- LinkedIn's limits (invitations, searches, InMails) change regularly, so every article carries its publication date.
- When LinkedIn has not documented something, the article says so instead of repeating a figure nobody can source.
The full rules are in the editorial policy, and the company behind the site is described on the about page.
His articles
- LinkedIn outreach: the complete guide for 2026, June 24, 2026
- LinkedIn connection request templates that actually get accepted, June 25, 2026
- LinkedIn Sales Navigator: the complete guide, June 25, 2026
- LinkedIn X-ray search, explained, June 25, 2026
- How LinkedIn lead generation actually works, June 25, 2026
- LinkedIn vs cold email vs cold calling, June 25, 2026
- LinkedIn account restricted? Find out which of six restrictions you have first, September 1, 2026
- In-house SDR vs outsourced LinkedIn agency: the real math, June 25, 2026
- How much does LinkedIn lead generation cost?, June 25, 2026
- How to build a B2B prospect list on LinkedIn, June 25, 2026
- How to find decision-makers on LinkedIn, June 25, 2026
- LinkedIn automation: what it costs you and what to do instead, June 25, 2026
- How to define your ideal customer profile (ICP) for outbound, June 25, 2026
- B2B buying signals: how to time outreach so it lands, June 25, 2026
- LinkedIn InMail best practices that actually get replies, June 25, 2026
- Follow vs connect on LinkedIn: which one to use when you are running outreach, September 1, 2026
- LinkedIn read receipts: what they actually tell you, and what turning them off costs, September 1, 2026
- Do LinkedIn connection requests expire? Yes, after six months, September 1, 2026
- When does the LinkedIn weekly limit reset? LinkedIn has never said, September 1, 2026
- InMail vs LinkedIn message: you only pay for the ones that get ignored, September 1, 2026
- LinkedIn outreach response rates: benchmarks and how to beat them, June 25, 2026
He also writes in French on B2B prospecting: les articles en français.
Get in touch
On LinkedIn, or by booking a call.