Tactics, frameworks and field notes from running LinkedIn outbound for B2B teams.
What actually works on LinkedIn now: targeting, openers, follow-ups, and the human-vs-automation line that decides whether you get replies or get ignored.
A simple framework, the templates we use by scenario, and the data on what gets a request accepted versus archived.
Filters, Boolean search, lead lists and the workflows that turn Sales Nav into a real pipeline machine.
How to find prospects Google can see but LinkedIn hides, with copy-paste search strings.
From ICP to booked meeting: the full motion, the metrics that matter, and where most teams break it.
Which channel wins for which deal, and why the answer is almost never just one of them.
Connection limits, warm-up, automation risk, and the patterns LinkedIn quietly punishes.
The fully-loaded cost of building a team versus running outbound done-for-you, side by side.
What you pay across DIY, tools, generic agencies and done-for-you, and what each actually buys.
From ICP to a vetted, signal-weighted list: how to build a prospect list on LinkedIn that actually books meetings.
Filters, Boolean search and multi-threading: how to find the people who actually own the budget, then reach them.
Why automated outreach gets accounts flagged, the patterns LinkedIn punishes, and the human-paced alternative.
Build an ICP from real data, separate it from buyer personas, and turn it into a list that actually converts.
The signals that say a company is in-market, and how to time outreach to the window when it actually converts.
Subject lines, length, timing and the data on what lifts InMail reply rates, plus when InMail beats a connection request.
What a good acceptance and reply rate looks like in 2026, and the levers that move yours above the benchmark.