LinkedIn outbound for IT and MSP companies

LinkedIn lead generation for IT and MSP companies

You'd rather fix the network than chase new clients. We fill your pipeline. Occura runs done-for-you LinkedIn outbound on dedicated accounts branded as your company, operated by in-house human setters who book meetings with the business owners and IT leaders who buy managed services.

Book a strategy call See how it works
3-month engagementFrom $5k / monthLive in 7 days
In short

LinkedIn lead generation for IT and MSP companies means booking new client meetings with business owners and IT decision-makers through one-to-one LinkedIn outreach, instead of waiting on referrals. Occura runs it done-for-you on dedicated accounts branded as your company, with human setters who book qualified meetings onto your calendar, typically 8 to 15 a month.

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Our process

From your ICP to qualified meetings in weeks.

Dedicated accounts branded as your business, human setters running every conversation, and qualified meetings landing straight on your calendar.

Step 01

Define your ICP

We map your ideal client profile, target sectors, and the exact decision-makers worth reaching.

Step 02

Create tailored prospect lists

We build precise, vetted lists of the exact accounts and people that fit your ICP.

Step 03

Accounts branded as your own sales

Dedicated LinkedIn accounts set up as senior figures from your firm, warmed and ready to reach out.

Step 04

Human setters run outreach

In-house setters open conversations and handle every reply in your voice. No bots, no templates.

Step 05

Qualified meetings on your calendar

Sales-ready conversations land straight on your calendar. Your team shows up and closes.

Results you can expect

8–15
Qualified meetings / mo
once accounts are warmed
<$500
Average cost per meeting
all-in, flat monthly fee
57%
Acceptance rate
40% and up is strong
7 days
From contract to live
no hiring, no setup needed
Why it's hard

Growing your own book is the hardest account you run.

01

You're an engineer first, a salesperson never

MSP founders would rather solve a network issue than send a cold message. So new business gets done in spare moments, which means it mostly doesn't get done.

02

Referrals are your whole pipeline, and that's fragile

One good partner sends deals until they don't. With no second channel, a slow quarter has no backstop and growth stalls.

03

Tech buyers tune out generic IT sales pitches

Owners and IT directors get pitched managed IT constantly. A vague message about your services is deleted. You need a reason tied to what they actually run.

The model

Outbound that runs as your firm, not as us.

Prospects see a senior person from your firm. Behind it, an in-house Occura setter runs the conversations. Your own profiles stay untouched. It is LinkedIn lead generation done the human way.

What the prospect sees
Alex Morgan
Partner @ your firm · A senior figure your buyers recognise
San Francisco · United States500+ connections
Works atYour Firm
Sent · 2m ago"Saw your team is scaling this quarter. Happy to share how we help firms like yours hit similar goals."
Who's actually operating it
Emily R.Occura setter · operating account
In-house
NowReplying to a buyer matched to your ICP
Sent today47
Replied18
Booked4
Brand fidelity
Visual identity & tagline
Tone of voice & vocabulary
Offer positioning & messaging
Reply approval workflow (optional)

A persona, not a stock profile

We build a senior persona for your business. Name, photo, headline, "about" copy, banner. The prospect sees a credible team member, not a generic SDR.

Your voice. Our keyboard.

Our setters write every message live, using a tone-of-voice guide we calibrate with you. No AI auto-replies, no templates, and you can approve every reply if you want.

Your own accounts stay untouched

Because the persona lives on a separate account we operate, your team's real LinkedIn profiles carry zero restriction risk. No warm-up on your side, no risk to your network.

Who we reach

We open conversations with the people who sign the deal.

Business Owner / CEOIT DirectorCTOOperations ManagerHead of IT
For IT and MSP companies

How LinkedIn outbound actually works for an MSP

1

MSP buyers leave signals: a company switching providers, opening a new office, hiring its first internal IT person, or hitting a compliance deadline all mean managed services are suddenly on the agenda. We build your target list around those triggers and the business owners and IT decision-makers worth reaching, so your setters land when the need is real, not at random.

2

The hard part is credibility with technical buyers. A generic message about managed IT gets ignored; a note from a senior persona branded to your company that clearly understands their stack and their risk reads like a peer, not a pitch. Human-written outreach is the only thing that earns a reply from people who delete sales spam for a living.

3

And MSP owners cannot bill and prospect at the same time. We carry the accounts, the lists, the conversations and the qualification, then book meetings with decision-makers straight onto your calendar. You stay on delivery while a steady flow of new-client conversations builds, independent of referrals.

The ramp

Three months to a predictable pipeline.

We don't drop you into full volume on day one. The first three months are a deliberate build: foundation, ramp-up, then cruise.

1
Month 1 · Foundation

We build the groundwork

Account warm-up, ICP workshop and prospect list building. We A/B test messaging angles and prepare your first conversation hooks: value-led content that opens genuine discussions instead of cold pitches.

2–4 early meetings
2
Month 2 · Ramp-up

We accelerate the rhythm

Messaging is dialled in and sequences scale. Conversation hooks go live to lift reply quality, and the first qualified meetings start landing on your calendar.

6–10 qualified meetings
3
Month 3 · Cruise speed

We run at full pace

Full volume on what converts, with a predictable flow of qualified meetings. We review expansion options together.

10–15 qualified meetings

Quality over quantity, by design

Because real people on our team handle every conversation, we qualify hard before booking. We'd rather hand your team 10 meetings with companies ready to buy than 25 that waste their time. That's the whole point of in-house setters.

Compare

Same goal. Very different odds.

In-house SDR
Generic agency
occura
Monthly cost
~$10k + tools
~$7k/mo
From $5k/mo
Branded as your firm
Your own profile
Generic
Dedicated accounts
Human-run conversations
You (time-consuming)
Often bots / AI
In-house setters
Risk to your profiles
High
Very high
Zero
Time to live
Weeks of hiring
2 months
7 days
Proof

Numbers we operate with.

0%
Average acceptance rate
0%
Average reply rate
0×
ROI within 90 days
0 days
From contract to live
Book a strategy call

30 minutes to see if Occura fits your business.

We learn your market, you see exactly how Occura would work for your team. No scripted pitch, no hard sell. If it's not a fit, we'll say so.

Before you book

What to expect.

A 30-minute call with our partner. No deck, no quota pressure — a real conversation about whether we should work together.

Your business, first

We learn your offer, your current outbound, what's working and what isn't.

10 min

How we'd run it

Exactly how we'd run outbound for your business — the model, the cadence, and what lands on your calendar.

15 min

A straight answer on fit

If we're a fit, we propose next steps. If we're not, we say so directly.

5 min
7 daysFrom call to live
  • Video call
  • No prep needed
  • No follow-up spam
“B2B teams don't have time for theatre. If we don't fit, I'll say so.”
Jose Contreras · Partner & Chief of Sales
2 slots remaining this month

Book your strategy call

30 minutes. We learn your market, you see exactly how Occura would work for your business. No scripted pitch.

Jose ContrerasPartner & Chief of Sales
June 2026
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FAQ

Questions, answered.

By being human and specific. We don't automate, and we don't lead with a feature list. A senior persona branded to your company opens with something relevant to the prospect's environment or a real trigger, so it reads like a knowledgeable peer reaching out, not a vendor blast.

Both, depending on company size and who controls the budget. For smaller businesses it's the owner; for mid-market it's IT directors, CTOs or ops leaders. We map the right buyer per account and reach them directly.

We track triggers: provider switches, new offices, first internal IT hires, funding and compliance deadlines. Those are the moments managed services land on the agenda, so we time outreach to them instead of spraying a static list.

Yes. The more specific your specialism, whether that's healthcare IT, an MSSP or a particular stack, the sharper we target and the more credible the message. A specialist note beats a generalist pitch every time.

No. We run dedicated accounts branded as your company, so your team's profiles are never used and carry zero restriction risk.

Typically 8 to 15 qualified meetings a month once accounts are warmed and messaging is dialled in, usually from month two. Month one calibrates targeting and angles.

From $5k per month for two dedicated accounts, on a 3-month engagement. Scale once results justify it. No hiring, no tools to buy, no management overhead.

Book a strategy call

Your next client is one conversation away.

Tell us the clients you want. We'll show you exactly how we'd run accounts branded as your firm to book those meetings.

Book a strategy call
2 onboarding slots remaining this month